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A broadcast engineer at heart, Adam brings a wealth of experience and a unique perspective to the product and marketing teams in terms of customer operations and engineering workflows. This knowledge brings Grass Valley closer to the short- and long-term issues that media organizations are facing.

In recent years, Adam has played key roles in marketing, presales, solution architecture, and leading global presales activities at Grass Valley. His engineering background and expertise bring valuable knowledge to leading the product and marketing teams, contributing insights for both operations and engineering aspects.