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PLAYBOX TECHNOLOGY

About Playbox Technology

Playbox TechnologyIn collaboration with Grass Valley, we offer an all-encompassing Broadcast Video on Demand (BVOD) ecosystem. This comprehensive suite includes:

  • Content Management System: A robust platform for organizing and distributing digital content.
  • Metadata Management: Tools to manage information about media content, enhancing discoverability and organization.
  • Streaming Technology: A complete solution for streaming Linear, Live, and Free Ad-Supported Streaming TV (FAST) channels.
  • Analytics: Insightful tools to analyze viewer behavior and engagement, allowing for optimized content strategies.
  • Monetization Models: Diverse revenue generation through Advertising-based VOD (AVOD), Subscription VOD (SVOD), and Transactional VOD (TVOD).

Monetization is facilitated through various models, including AVOD with dynamic ad insertion via SCTE triggers or VAST/VMAP from PlayBox Technology’s ad server, SVOD, and TVOD. Our ecosystem is fortified with analytics capabilities to collect valuable data on viewer interactions, which is pivotal in refining content offerings. Additionally, we provide personalized experiences to boost user engagement and employ AI-driven strategies to enhance advertiser campaigns.

We’re committed to flexibility and customization, offering tailored modifications and feature enhancements for both the OTT platform and ad server as per client requests. Moreover, we deliver dedicated applications for Android, iOS, and Connected TV (CTV), ensuring a seamless viewing experience across devices.

 

The Partnership Offering

Multi Channel VOD and FAST Platform

Multi Channel VOD and FAST PlatformPlayBox Technology's OTT content management system (CMS) offers the most cost-effective solution for launching an OTT video platform that combines live channels with on-demand media. 

Available for purchase or as a rental, the system supports unlimited subscribers, video on demand (VOD) content, and live channel listings. It includes desktop and mobile applications (Windows, Linux, iOS, and Android), is white-labeled, and provides full control over the back-end, featuring advanced subscriber management and configuration options.

You can set up your preferred payment gateways or integrate advertisements through our ad server, Google Adsense and other ad providers.

Our seamless transition process for deploying our OTT CMS ensures a stress-free and prompt onboarding experience. Our committed internal support team will collaborate with you to create a specific timeline for full deployment and offer continuous support during the transition.

The CMS offers various features, including live streaming services, data analytics, localization and region-specific content, SEO and SMTP, and API integration with third-party databases. Users can also use the CMS to manage localization settings and enable multi-language translation functionality for the platform.

The CMS also includes a powerful Subscriber Management System (SMS), which allows users to display and analyze subscriber data, manage localization settings, and enable multi-language translations. It also includes an API integration with the TMDB database and allows users to log in with social media accounts for sharing and comments.

Apps are available for Windows, Linux, iOS, and Android platforms to be included with the OTT CMS.

Some of the available deployments include moderator access rights, compliance, traffic systems, subtitle and captioning, digital rights management, content delivery networks, disaster recovery, cloud storage, connectivity, signal processing, ad monetization, and professional training services.

 

Ad-serving made easy

Ad-Serving made easyPlayBox Technology's Ad Server is a versatile ad-serving solution that creates ads that fit every screen, ensuring your message is visible to customers regardless of their device size. It offers out-of-the-box and custom ad formats, working with display, native, and video ads. The Ad Server is a one-stop solution that helps manage complex deals, maximize yield, and harness FAST TV and OTT services. It offers advanced tools for ad podding, inventory management, and real-time analytics for informed action.

The Ad Server plays a crucial role in managing and optimizing ad campaigns across various platforms, including CTV, FAST, and OTT. It works seamlessly with any vendor's FAST or OTT platform, providing businesses with greater control, flexibility, and efficiency in their advertising efforts. Key benefits include its independence and compatibility with multiple vendors' FAST or OTT platforms, centralized ad management, improved targeting and optimization, and accurate reporting and analytics.

PlayBox Technology also offers a solution for building an ad network, allowing publishers to manage and publish all their advertising campaigns from one central dashboard. The company offers a comprehensive suite of ad serving and optimization features for video advertising, including real-time reporting, cross-screen ad serving, and a customizable optimization system. The company offers a cloud-based ad serving and management solution, flexibility across channels, formats, and platforms, SSP programmatic technology, DSP technology, integration with other ad agencies and networks, REST and JS API for statistics, push notifications, video ads, smart links, HTML5 ZIP and 3rd-party support, and more.

Technical Integration Diagram

Technical Integration Diagram